Ballet with a Body Count

This campaign was developed as part of the IAAS (4a’s) brand immersion program. The intention was to drive ticket sales for the Joffrey Ballet’s season opener, Frankenstein. When some people think of the ballet they picture stodgy socialites, incomprehensible plots, or simply, the Nutcracker. But the opening of Frankenstein at the Joffrey presented the perfect opportunity to appeal to a larger, younger audience. Diving into the gothic, the horror, even the gory the original story puts on full display, we appealed to a crowd that may have never given ballet a second glance.