See a Different Sport

This campaign was developed as part of the 2023 IAAS (4a’s) brand immersion program, for Joffrey Ballet. Chicago is a sports city. Whether it’s the Bears, the Bulls, or the Cubs, we love our teams (sometimes pathologically so). But there’s a group of athletes getting the short shrift that could use a little shine: The jocks of the Joffrey Ballet. They put their bodies on the line as much as any star centerfielder. So we appealed to the sports fans, to show there’s another game in town. And this one’ll never leave you heartbroken.